lorilori's weekly dose.....

Hello all

We here at FASHIONATION would like to present the latest addition to the blog....

No it's not a daring, trendsetter ready to drop her knowledge of what's hot, or what's new, instead a new segment, a little something that I'd like to call your weekly dose of all things....music videos, films, commercials you name it.

The art of motion picture......! Oh and of course the fashion!

I'd like to start with who I think is one of the most prominent and definitely most sought after female music video directors today. I can't help but be fascinated with Sophie Muller's work over the years. Ms Muller's, probably best known for her collabos with such huge names like Beyonce, Gwen Stefani, Maroon 5 and Lily Allen to name a few.

Her remarkable ability to capture beauty, and use of natural light easily lures in any audience.

Lily Allen "Smile"



She's crazy with transforming her subject into a character; the cinematic nature of each piece unfolds into a great story in only 4 or 5 minutes time.

Maroon 5 "She Will Be Loved"


Beyonce "Ring The Alarm"


I don't think it would be fair to mention Sophie without highlighting her work with Gwen. Their work together dates back to "Don't Speak", the unforgettable piece with a bare foot Gwen in that navy polka dot dress and live shots of her on stage sporting a yellow cut off tee.

This dynamic duo continued to work together on Gwen's solo albums. There's a good handful of clips between the two, 4 In The Morning, Wind It Up and Luxurious, but my personal favorite is "Cool" from Gwen's first solo LP.

Every element of this clip is fantastic! The story that slowly unfolds, the production design, lighting, Gwen's ridiculous style..... crazy! At the beginning, when the outside of the mansion is revealed.........ah! that shot gives me chills!

Gwen Stefani's "Cool"



Need I say more, ....in short, she's just plain dope...

Gwen Stefani "4 In The Morning"


Gwen Stefani "Wind It Up"


Gwen Stefani "Luxurious"